Things Grandparents Know

Baby boomers seem gifted with perpetual youth. But they are also people of passion. From the moment this generation arrived on this earth, they seemed to be bringing a mission and a different vision for society than had existed before. This sense of knowledge and of vision accounts for the incredible drive baby boomers have shown throughout their adult lives which have resulted in changes to society so profound that life in America today only faintly resembles how we lived in the 50s and 60s. Each era of life has brought its own challenges to baby boomers. As parents, baby boomers were committed to having a different kind of relationship with their children. They are more hands on, participatory and …

Maker of Toys Targets Baby Boomer Grandparents

Today, the baby boomers which once enjoyed their childhood on classic toys are now grandparents who pass the tradition to their grandchildren. They comprise a large number of the population that are spending their money on purchasing toys for their grandchildren. This trend gives toy manufacturers big profits. According to the survey, people ages 50 years old above controls 70% of the United States wealth. Some consultants predicted that the population of grandparents will increase to 10 million in the succeeding four years. It was also revealed that grandparents spend 500 dollars each year per grandchild. Collectively, the total amount spent by grandparents on their grandchildren will be 30 billion dollars annually. Mostly, 25% of toy purchase comes from grandparents. …