What Are Services Baby Boomers Would Want?

To simply describe who the Baby Boomer generation is, they are citizens born in the United States during the years 1946 to 1964. While this is the general definition, they can also be broken down a bit further. Those born between 1946 and 1954 are called Leading-edge Boomers and those born between 1955 and 1964 are known as Shadow Boomers. No matter how you slice it, they continue to be the largest generation to date. What brings all Boomers together from all walks of life is their willingness to purchase merchandise. Since the beginning of the generation, Boomers have led on consumer charts for purchasing the most products and services. Businesses quickly realized the endless possibilities that stem from such …